Brand Manager in Dallas, TX at Mill Creek Residential Trust, LLC

Date Posted: 11/26/2020

Job Snapshot

  • Employee Type:
  • Location:
    Dallas, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Welcome to Mill Creek!  We’re glad you’re here!  At Mill Creek Residential, we believe that every associate is imperative to the success of our organization.  We believe in embracing our core values and in the power of People, Places and Relationships.

The Brand Manager for Lease Up Marketing is responsible for all community-related marketing, including but not limited to, completion and execution of site-specific marketing plans managing vendor relationships, brand advocate/compliance, social media execution, onboarding execution, website content management, and marketing strategy for the lease-up portfolio. 

The ideal candidate will have a minimum of three years of multifamily marketing experience in a fast-paced, technologically advanced, entrepreneurial environment.

Essential Functions/Responsibilities include, but are not limited to

  • Work with Operations Team to develop cost-effective site-specific strategic marketing plans and execute as appropriate to increase traffic, leases and income (includes all facets and aspects of communication through customer journey via websites and social media, print, broadcast, collateral materials, special events, signage, community outreach, etc.).

  • Review and/or prepare graphics requests for external graphic designer/web specialist.

  • Review and/or determine content messaging appropriate for target audience and media.

  • Manage all online media and advertising to prepare marketing analytical reports for operations leadership and executive level review.

  • Maintain knowledge of, propose and implement new technology and/or user experience solutions that enhance website and social media engagement and optimization.

  • Maintain knowledge of and ensure compliance with Equal Housing Opportunity/Fair Housing advertising rules, regulations and guidelines.

  • Train community teams as required and/or requested.

  • Complete on-site branding compliance audits.

  • Manage marketing training compliance.

  • Additional responsibilities as determined by supervisor.

Education and/or Experience

  • Bachelor’s degree in business, marketing or appropriate related field preferred.

  • Three years of multifamily marketing experience required.

Skills/Specialized Knowledge

  • Must have excellent computer and software skills, including strong knowledge of Microsoft Office Suite and Adobe Creative Suite.

  • Must have working knowledge of HTML, SEO, social media, Google Analytics, keyword development, email marketing and online campaigns.

  • Must have excellent written, oral and presentation skills.

  • Must have excellent customer service skills.

  • Must be able to effectively multitask in a fast-paced work environment with consistently shifting priorities, while maintaining attention to details, deadlines and budgets.

  • Must have ability to work independently and as part of a team.

Other Requirements

  • Travel up to 50 percent of time may be required.

  • Strong background and working knowledge of the multifamily real estate industry and an understanding of marketing & training relative to day-to-day property operations and portfolio performance.

  • Knowledge of Entrata or other property management software is a plus.

About the Benefits of joining the Mill Creek Team

  • Competitive compensation
  • Comprehensive medical, dental and vision
  • Employer sponsored short and long term disability, Life and ADD insurance
  • 401k
  • Paid time off benefits: Vacation, Sick, Holidays

Mill Creek is an Equal Opportunity Employer

Are you ready to contribute to the success of Mill Creek Residential?  If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!


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